The essence of the "Dirt is Good" (DiG) brand is to unleash human potential. Our simple belief is that to develop their potential human beings need to be free to experience the world. All parents know we must allow our children to be free to experience and so develop. But equally, parents worry. All parents wish to protect their own. It is at the center of this universal dilemma that DiG can operate. DiG products offer a simple solution, removing the laundry worries that might be preventing mothers from allowing their children to interact with dirt. Our products are the simplest way to best results.
Our parents look for our support as a brand they can trust. As a brand, we can encourage them to allow their children the freedom to experience and develop. We can encourage them to share our beliefs and act on them. In short, we can encourage them to see that dirt is good.