Daia, a laundry & homecare brand originated from Indonesia. It has the same pronunciation (previously sound) as Daya which means Power in Bahasa.
The brand forays into Malaysia started off with Floral Freshness Powder Detergent which launched in 2000.
Launch of Daia was very well received. The brand is now the leading brand within the premium tier powder detergent brands and achieved many awards such as Super Brand Award and Brand Equity Award.
Daia Powder Detergent is formulated with powerful “Triple Enzyme Technology” for fast-acting, active bio-foam breaks down different types of stubborn stains even from within the fabric and removing odour thoroughly so you can have spotless cleaned clothes.