Our journey began about 20 years ago in an India that was nascent to the concept of dry cleanliness and hygiene. With the intention to change the course of the country’s public health as well as habits and confident of the opening economy and the growing education rate, we pioneered the first step towards personal care and hygiene with Premier hygiene tissue products.
We have come a long way since then and so has India. With Premier box tissues gradually finding their place in homes, work places, cars and such, we soon introduced various other products like toilet rolls, kitchen towels and napkins and hoped to gradually integrate the products into the daily lives of the people. The growth in the awareness towards hygiene in India has been immensely promising and the shift in the behaviour patterns has been extremely encouraging.
And this gave us a chance to dream big. We aspired to journey forward by creating more sophisticated and evolved hygiene products with an uncompromising quality at par with some of the leading brands of the world. Not just that, we have made them so affordable that customers across a wide spectrum of society have access to high quality hygiene products.
The idea was, and always will be, to enhance the quality of daily lives of the people of India at large.